Are There Any Real Data Science Usage Examples in the Online Casino and Sports Industry?
The online gambling and sports betting industry is a multi-billion dollar industry that continues to get bigger with every passing year. The competition between the top players in the industry is fierce and gaming operators are turning to real data science to get an edge over their competitions and capture more market share.
Guest author Jacek Michałski shares more info on how the sports betting and casino industry is leveraging real data science to deliver a better experience to their customers and boost their revenues. To find out more about Jacek Michałski, click here.
What IS Real Data Science?
Before we go into detail about how the casino and sports betting industry is using casino science to be more effective in the market, let’s take a quick look at what is real data science. The term data science is used when scientific principles and formulated algorithms are used to measure different data which then reveals some interesting insights.
Top companies rely heavily on big data to measure and manage their processes. The multi-billion-dollar casino industry uses real data science in multiple areas such as advertising and marketing, design and development of innovative games, enhanced customer engagement, and quality customer support.
Polish casino operators for example know that to gain an edge over their competitors they need to cater specifically to their player base. They use real-time data, scientific game strategy, and innovative algorithms to offer loads of bonuses, promotions and special offers that appeal to their Polish customer base. If you are looking for a good selection of Polish-friendly casinos, we suggest you check out https://kasynos.online/.
We take a look at the different areas where real data science is being used by the casino industry.
Game Design and Development
Slot developers release thousands of slots each year that cover numerous categories ranging from adventure, romance, action, sci-fi, movies, mythology, and comedy to name a few. Most of these slots tend to have a lukewarm reception while a few tend to do very well and become popular very quickly.
Some casino games do well in certain markets while some casino games do well throughout the world. What is the reason why some games perform well and some games don’t have any impression? Small-time developers don’t have the scientific data to give them insight into these reasons but big-time developers have the ability to study scientific data and gain valuable insight as to what is making their market tick.
Scientific data will give developers insight into what themes, special features, grid measurements, and betting range worked best for their market. They can then use some of this data to customize their new games going forward and bring more appealing casino games to the market based on their scientific data findings.
Customer Engagement
Given the fact that the online gambling industry and sports betting market are so competitive, gaming and betting operators not only want to attract new customers but are also very keen on retaining their customers and getting them to engage and play consistently.
This is why most of the top casino operators have special departments that study customer behaviour and work on increasing customer engagement between the casino and players. A lot of the top gaming developers invest in customer engagement product suites that give them real-time scientific data on their players.
Top companies like Scientific Games have software solutions that are easy to execute and bring you scientific data on player behaviour. This data will give casino operators insight as to what are the most popular games at the casino, how much time players spend on these games, which games bring in the most money, which games payout the most to the player, and so on.
A study of this data will provide casino operators with great insight as to what they need to tweak to be more effective.
Customer Support
Betting and casino operators are always striving to provide players with a seamless gaming experience. One of the ways to do this is to study customer complaints and get data from the customer support team in terms of what are the most frequently asked questions, what are the most common problems that players encounter on a regular basis, and what are the changes that players would like to see going forward.
Partypoker followed this strategy between 2016 and 2018 and used this data to make significant changes to its product and services. The use of real data science played a big role in pushing partypoker to become the second-biggest online poker room in the world.
We will see more casino operators and gaming developers relying on real data science going forward as it will help them better prepare and develop gaming products and services that cater specifically to their market audience and their fancies.
