Five Top Tips For Marketing With Your Filmmaking Skills
Unfortunately for many amateur and even experienced film-makers, talent and skill at film-making usually isn’t enough to set yourself off on the path to success. While film-making is an art, to make money you need to look at the business side of things. That means that art itself isn’t enough. You need to know how to market yourself, and how to promote everything that you do. That can seem intimidating, especially if you’re new to the industry, so looking through these five top tips on how to market yourself and your film-making skills can give you a boost, and help you on the road to fame and sustainability in this difficult industry
Create A Brand
Sometimes, your name just isn’t enough. Consider tying it to an inventive, easily recognizable company – think ‘Bad Robot’ or ‘Scott Free’ for J.J. Abrams and Ridley Scott. Along with a name, you’ll start thinking of logos, ideas around your aesthetic and, soon enough, you’ll have a personal brand for your film-making. Sure, this won’t instantly skyrocket your fans, but it gives them a platform to find and follow you, and a catchy one at that. Consider names – consider slogans – consider logos – but, most of all, consider your brand, what it means to you, and how it can represent you out in the wide, wide world.
Get A Website
“These days, everything is online, so you need to be there as well,” says Allan Wilkes, a script writer at Writinity.com and Researchpapersuk.com, “and it’s not just in the film-making industry that websites are important. In order to have any sort of brand or company, you practically need a website in the 21st century. It’s somewhere people can find you, or something they can search for if they’re interested in you already. Websites can be portfolios as well, which always helps you out.” And with some website services offering a free basic plan, you’ve really got nothing to lose. Shop around for the best deal, and see where your budget can take you, but remember that websites are everything in this modern world of business.
You probably have a personal social media account on many different platforms – this is not what we’re talking about here. Create new profiles (‘business’ profiles or pages if applicable) and get the news about your newest film or project flowing. Reveal ‘behind-the-scenes’ footage, post consistently, and develop a fanbase online. Social media can be a brilliant tool to network as well, since you’ll find many other film-makers like yourself out there, and this can lead to great opportunities. Create some high-quality content, interact with your ‘followers’ and get started creating your digital community!
Find Your Critics
Critics should never be seen as a bad thing in film-making. So, if you’ve got a released project, reach out to them! Search on IMDB and find critics who reviewed similar films to yours, or films with the same actors or producers as yours, then contact them and pitch your project to them, mentioning the similarities to other films which they have reviewed. The publicity benefits both of you, and you’ll lose nothing but gain some constructive criticism, which you can then put towards your next project.
If you haven’t already got a trailer, then you need one for this tip. “Everybody watches Youtube, or some sort of similar video-hosting website, and lots of businesses capitalize on this with video ads – why not you?” Elsie Metcalfe, a movie blogger at Draftbeyond.com and Lastminutewriting.com, questions. “Youtube finds your audience and delivers them your content, creating interest in your project. But make sure you include something along with your trailer: a call to action. Incite your audience to ‘click’, to take action – it might be following your social media page, or going to your website. Whatever it is, it makes sure that interested viewers don’t just ‘watch and forget’ your ads – they’ll take action, remember your project, and, hopefully, become fans of your work.”
Here is an example of one of UntamedScience’s new brands, StoneAgeMan
article by : Valerie Caswell works as a marketing professional at Lucky Assignments, as well as Gum Essays. Reading and writing about aspects of marketing online and modern entrepreneurship are her hobbies, and she is a firm believer that you never stop learning in life.