Visual Arts and Online Casinos are Surprisingly Mutually Beneficial
The business has always employed art to demonstrate its value on the market, advertise its services to potential customers, and retain the existing ones. For example, an investment in the interior design of a commercial venue has always been a powerful marketing strategy. And the cooperation of commerce and visual arts has become almost inevitable for online service providers.
The gambling industry has been no exception. On the contrary, the friendly ties between casino operators and visual artists, particularly photographers and filmmakers, have been even closer than in the case of many other enterprises. The main reason for it lies in the fact that both the betting business and visual arts strongly depend on the psychology of their respective target markets.
In this article, we shall briefly review some of the challenges the gambling industry has to face after relocating to the Web. We shall also highlight the ways visual art helps casinos overcome the cons of providing their services online.
Drawbacks of Online Operation
Recent advances in computer technology have made it possible for businesses to reach out to their potential and active clients online, expanding their markets worldwide. The extended functionality and the convenience the IT industry has provided for online casinos are enormous, but they didn’t come without a price to pay.
For a start, the experience became two-dimensional and bleak, compared with the interiors of the physical venues designed to entice the client through rich visual stimulation and the impression of wealth and glamour.
One more problem is, the personnel has lost control over the player since the two are no longer physically present. Successful manipulation of consumer behavior has become harder to achieve.
Another serious disadvantage is related to the casino’s interpersonal function. One of the most important reasons for going to a physical gambling venue has always been the opportunity to mingle and socialize with other people. Online gaming, on the other hand, became a solitary and sterile experience.
Recent Artistic Innovations
Visual artists, especially photographers and animation technologists, have succeeded in helping casinos overcome those drawbacks. The basic principle behind their contributions has been to make the online gambling experience more appealing visually and more gripping interpersonally. And the active cooperation with IT professionals has made it much easier to do that.
Colorful pictures, irregular shapes and odd angles of visual perception are more effective in drawing people’s attention than bleak pictures and habitual patterns. Visual artists have begun to use crazy shapes and bright colours to increase and sustain players’ commitment to online gambling sites.
Besides, photographic images of glamorous and luxurious settings help the players feel the alluring atmosphere of guaranteed prosperity, making them want to be part of that world and spend their money there.
Moreover, the attempts to entice clients with the high probability of good luck and new functional options haven’t been productive financially. The latest artistic shift towards greater simplicity and higher irregularity of visual patterns does much better by igniting the players’ curiosity and creating the necessary atmosphere of wealth.
Achieving the appropriate 3D effects requires especially close cooperation of casino photographers with the IT developers. Innovative electronic functions and hardware accessories, such as head-mounted displays, make three-dimensional photographic work possible and even turn it into a potential goldmine for visual artists.
The two main objectives of that work are to:
- Make potential players want to enter the virtual venue,
- Help the players inside feel they’re really inside the venue, literally.
Fortunately, the latest software helps create vivid 3D effects of the highest complexity. The pictures on the screen have become virtually indistinguishable from the three-dimensional space of the real world. Once you’re in, you may even forget that you are not in an actual brick-and-mortar venue. That’s what casinos expect from their photographers, and it gives the latter a lovely opportunity to excel as artists.
Filmmakers and camera operators have also helped successful casinos stay on top by making the online gaming experience more social. The player has returned to the level of personal interaction with the casino’s personnel and “fellow players”, all in 3D mode.
Besides, there may be a notice about promotions on the taskbar. But it will work better if, for example:
- 1. The manager physically approaches the player,
- 2. Takes his hand out of his pocket and moves it towards the screen,
- 3. The player sees a multicolour notice ‘Casino No Deposit Bonuses 2021‘ in the manager’s open hand;
- 4. The player touches it with his finger,
- 5. The bonus bounces into the player’s account wallet.
The technological revolution of the twenty-first century has made the artistic development of the online casino industry a potential goldmine and a continuous source of creative inspiration for visual artists. The future will show what other fascinating innovations can come out of the mutually beneficial cooperation of the online business and visual art.